Marketing And Communications Planning
Planning your marketing and communications is
vital. If you don’t tell anyone about your business, no one will
know about it. However, Guerrilla Marketing will not give you the
results you seek.
Marketing and Communications is all about
establishing and maintaining a relationship with your customers.
Market Accents has many years experience working with large blue
chip organisations and mid sized and small companies.
We have developed successful marketing,
communications and pr plans that establish and maintain such
relationships, for business to business and also business to
consumer industries, online via the web and offline.
Targeting New Customers And Keeping Your
Existing Ones
Attracting a new customer is more costly than
retaining an existing one. We all know that. We also know that
businesses should not operate without a marketing and communications
plan that is based on a strategy, is in
line with the brand and
positioning and has defined its key
messages with its target customers in mind.
As part of our market and communications
services, we help our clients develop plans that have specific goals
and targets that can be achieved. We are strong advocates of
customer profiling and segmentation as a means to understand
customers and identify unmet or under-serviced customers needs.
How Do We Do It?
At Market Accents, our approach is simple,
inclusive and delivers valuable results.
In the case of businesses with existing
customers, we develop value based segmentation that looks at the
current customer base in terms of revenue, strategic worth and the
costs of establishing and maintaining relationships with them. This
generates innovate approaches to understanding the value drivers and
implementing effective ongoing customer cross sell and ongoing
servicing.
In the case of new business, we develop
customer profiling that helps to define the purchase behaviours of
target customer segments.
We can help you grow your business and see a
real and quantifiable result.
Contact us today
for a complimentary chat.
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