Marketing and Communications Audit
Why Do You Need An Audit?
You have a marketing and communications plan
that you are implementing. You have integrated your online and
offline initiatives. You are trying different tactics to reach your
goals, but somehow, you are not convinced that it couldn’t be
better.
You try to pinpoint the problem - is it within
the messages; the tone you are using; the audience you are directing
it to; could it possibly be the timing or the channel you are using?
Are you consistent in all your communications? Are your competitors
saying it better, bolder, louder than you?
How We Can Help
You need to take a step back and review your
efforts. We recommend that you have a Marketing and Communications
Audit.
This is a full scale audit and looks at your
industry, competition and your customers. The results are an eye
opener, and a stepping stone to finding the right solution.
What Do We Do?
Following an initial free consultation, Market
Accents will take an in-depth look at your messages and marketing
communications across all channels, including your website,
brochures, fliers, press releases and all other forms of messages.
We specifically look for the language, images and positioning that
you are establishing against your competition.
We will then report back with identified areas
to focus on. We also provide you with recommendations on how to
strengthen your marketing messages, redefine them and find the best
route to your target market.
Before then assigning any further work, we
suggest you carry out a Brand Identity
Exercise to clarify that the messages, marketing and
communications you are carrying out are a true representation of
your business and market accent.
Contact us today
for a complimentary chat.
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